Since I left my hometown and no longer have cable television, my desire to watch the Super Bowl has dissolved. Before I would watch the game for the half-time show and the new commercials. Although, I was never a big fan of sports, my parents and brother were/are and my mother still tells me about my brother and father’s arguments about which team is better, etc. Noam Chomsky explains this obsession with sports as
“…And I suppose that’s also one of the basic functions it serves society in general: it occupies the populations, and it keeps them from trying to get involved with things that really matter. In fact, I presume that’s part of the reason why spectator sports are supported to the degree they are by the dominant institutions.” (Understanding Power, 100)
This is usually how I understand corporate sports (differentiating between local sports in which one can participate with neighbors). Corporate sports are supported by corporations, forcing players to advertise with logos on their uniforms, and have many commercials inserted during breaks. One of the reasons I did enjoy the Super Bowl was because of the commercials. Reflecting on it now, it seems that commercials help to reinforce the ideology of capitalism in the U.S.. Teams compete against one another in hopes for winning, which is the capitalistic dream, for businesses to compete with one another in hopes of gaining more profits than another. Vidyadhar Date explains this beautifully in the article Capitalism and sport: Sports for a few
Competitive sports generate belief in capitalist values. We start believing that competition is the order of life, when in fact we should be striving for cooperation and friendship. Competitive sports make us feel that one must reach the top, be the first, and be willing to make any compromise.
Corporate sports is a reflection of the society at large and present no new challenges to culture or society. With this in mind, it makes sense that these sports are also pro-patriarchy. Since all of the players on the field are males bodied persons, this also includes the announcers, coaches, etc. This gives them an authority that other events do not, e.g. women’s tennis. If we are to shatter patriarchy, and capitalism, we must form coed leagues that have no corporate sponsors. This will probably never get air coverage, but the people involved will get to know one another better.
One final note: In Indiana, the location of the Super Bowl this year, the governor passed the controversial Right to Work law, which helps to bust up unions. The governor signed this bill privately, bypassing all of the public procedures that a governor has to do to pass a law. Thus, Occupy the Super Bowl began. Hopefully, discussion of this bill will be brought up sometime during the Super Bowl and in the weeks following, more dialogue with Gov. Daniels about repealing this law.